‘CERATIZIT – It’s Tool Time!’: A New TV Show-format Focusing Cutting Tools

Global market leader in various application segments, CERATIZIT Group, developed ‘CERATIZIT – It’s Tool Time!,’ a new presentation format that provides its customers with the ideal mix of information, entertainment, and interaction in a stylish TV-show format. The 45-minute show is scheduled to launch on November 26, 2020, which aims to educate and entertain at the same time. The main characters will be the cutting tools and the audience will be provided with interesting glimpses behind the scenes of the tool manufacturer. For example, there will be a live link to Paris for the opening of the innovation Center, which will develop advanced technology for High Dynamic Turning (HDT) and FreeTurn tools in future.

The viewers will be given exclusive insights into the machine, which will be used to machine a complex component using the revolutionary HDT process, in addition the audience can also find out about the current state of affairs, including the very latest news. Furthermore, it will be dedicating plenty of airtime to other topics, such as, expert discussions on what methods can be used to make production processes more efficient.

The company will also be broadcasting two 45-minute ‘insight’ programmes after the 45-minute ‘CERATIZIT – It’s Tool Time!’ show. It will allow ample time for addressing each topic with the winning combination of in-depth information and entertaining TV-show presentation. The first broadcast of the show can be registered in advance at www.itstooltime.tv

www.ceratizit.com