EMO Hannover 2025: Shorter Duration to Meet Changing Visitor Habits
German Machine Tool Builders’ Association (VDW)—the organizer of EMO
The duration of EMO Hannover 2025 will be shortened from six to five days in the future. “Shortening the event by one day is a strategic decision aimed at making EMO Hannover even more efficient and more purposeful,” said Dr Markus Heering, Managing Director, German Machine Tool Builders’ Association (VDW)—the organizer of EMO—in describing the change. The decision is based on the exhibitors’ clear desire to focus and condense the trade fair even more. In 2023, they were asked about this in detail during the event. The result was clear: the majority of exhibitors would like to cancel Saturday.
Visiting habits have changed significantly in recent years. Visitors can obtain detailed information in advance, prepare their visit to the trade fair better and more stringently, and also decide more quickly if necessary. According to the visitor survey, the average duration of a visit is just over a day. International visitors stay slightly longer. “As a result, Saturday is no longer an attractive day to visit,” said Heering. “We are therefore complying with the exhibitors’ request and canceling Saturday.”
The shorter duration will lead to savings on hotel and personnel costs for exhibitors and visitors. In addition, Deutsche Messe AG has launched a new offer with get2fairs. It includes hotel rooms in Hanover city, the surrounding area, and the metropolitan region, as well as transfers to and from the trade fair.
The world’s leading trade fair for production technology will next take place from Monday, September 22, to Friday, September 26, 2025, at the Hanover Exhibition Center. Friday will remain a full trade fair day, with opening hours from 09:00 to 18:00. “We are convinced that this change will bring many benefits for both exhibitors and visitors and will help to further improve the trade fair experience,” concluded the VDW Managing Director.
