M.A. Ford Europe’s New YouTube Channel to Increase Social Media Visibility

A number of films, which provide details on key products of the company's tooling range, along with information on their development and use, together with demonstration on the Rego-Fix® tool holding system, that already exist alongside corporate introduction videos. M.A. Ford Europe’s Custom Tools division and UK manufacturing plant in Leeds also features within the first section of uploads, which provides informative insights on the tooling design and manufacturing processes.

 “To a limited degree we have always posted videos on YouTube to demonstrate the performance of our tooling filmed in real manufacturing situations at our customers’ premises. However, technology has moved on, not only in cutting tools, but also in video production techniques, so we felt it was time for a fresh start with a completely new channel showing higher quality and more recent content,” explained David Ward, Managing Director, M.A. Ford Europe Ltd. “We have hundreds if not thousands of videos of our high performance tooling in action, but our plan is to be selective and not just to add every video that we capture to the channel, as we want to ensure that the quality and information they provide is of value to customers and distributors. We also now have our own filming capability at our Derby HQ and technical training centre, so that some content can be shot in a controlled environment with our tooling pushed to extreme limits of performance.”

www.mafordeurope.com