Seco Tool’s Brand Strategy Wins Gold at Transform Awards Europe 2024


Seco Tools AB launched a radically updated visual identity and a long-term brand strategy last September. The company described this as the first in a sequence of major steps, as the business positions itself as a leading global name for industry innovation, efficiency, and sustainability. On April 17, Transform Magazine hosted its yearly event, Transform Awards Europe, in London, which awards excellence in rebranding and brand strategy with a focus on transformative creativity, strategy, and implementation.

Seco won the prestigious Gold award in the category: Best Visual Identity from the engineering and manufacturing sector, which was accepted on stage by Per-Lennart Berg, Vice President Brand & Communication, Seco; Bettina Palmen, Brand Manager & Project Lead; and their partner agency, Interbrand. The company also celebrated winning two bronze awards in the categories Best Expression of a Brand on Social Media Channels and Best Brand Evolution.

Proud to share the news that the company is now an award-winning brand, recognized at the reputable Transform Awards, Berg says, “This is an amazing achievement that the business and project team should be very proud of. We’re taking huge steps as a business, so it’s very exciting to be able to celebrate one of them—our new visual identity and strategy.”

“Internally, the brand has been received with welcome arms, partly because we ensured the new brand reflected our values and culture: bright, positive, and absolutely ready for the future. We’re excited to be among other well-renowned brands this evening, and celebrate everyone’s hard work and success,” comments Palmen.